Here is the final installment of my 5 day guide to setting up your AdWords campaign. Log in to your Google AdWords account and check your CPC. You will need to continue to adjust your keywords as necessary. Check and select a winning ad from your split test. start another ad with even fewer changes [...]

Conversion Strategies Log in to your Google AdWords and check all your keywords for changes in your ad position. you should be ranking between three and six for all ofyour keywords. if you’re not, change your CPC. Look for low clickthrough rates on any keywords. pause these keywords for now and focus your energy on [...]

Implement a second strategy Log in to your Google AdWords account and check your results. Make a note of all the keywords that have performed well and those have have not. Look for high clickthrough ratio first. Check your average ranking for each of your keywords. if it’s higher than three, you can lower your [...]

Day 2 Create Your AdWords Account Check your keywords in turnover in Google. If any of them are high in turnover, remove them from your list. Go to http://adwords.google.com/ select and click on the sign up button. Enter your personal information. Don’t sign up for the Starter Edition – choose the Standard Edition Create your [...]

For the next five days I will be posting how to set up an Adwords campaign. You can of course set up an AdWords account in about 10 minutes… but the point of this guide is to ensure you have the very best chance of success before you do that.

One single number in all your marketing carries more implication for the future of your site than any other. It’s not your percentage of opt-ins. It’s not your percentage of sales to clicks. It’s not even your monthly profit, central though that is. It’s your visitor value, the amount of money the average website visitor spends with you. It’s your sales value divided by your number of clicks.