Split testing is essentially a way of comparing many different compositions of your ad with the same keywords. It’s crucial that you conduct split testing to ensure you are using the most effective and compelling ad possible. After you’ve created your first campaign, begin testing different compositions of your ad. Begin by creating two ads [...]

Web analytics refers to the measurement of the actions your visitors take as they move around your website. Most people who have a website or blog hosted online have a statistics package included. It is generally hard to read and loaded with items you can’t identify, much less use to your advantage. Most business owners [...]

This is one of the most common word that you will hear when it comes to web analytics. You may already be familiar with conversion rate in terms of sales. The conversion rate is one of the most critical statistics that you should be tracking. Conversion Rate Conversion Rate is measured as the percentage of [...]

Think you know the best day and time to send your email newsletter?

Ever wonder if your fellow email marketers are all sending at the same time you do?

Convinced your open rate is too low (or amazingly high)?

Some recent statistics pulled from all AWeber users may help you answer these questions: