But how do we get people to notice our content so they can link to it? That’s where social media comes in. Blogs, social news sites like Digg and Reddit, social networking hubs like Twitter and Facebook – these are organic content distribution systems powered by your friends and fans (and their friends and fans, and so on).

How do search engines work?

Search engines have become an indispensible aspect of modern life. But most of us don’t have a clue about how they actually work.

I’m just guessing you don’t want to dive into complex mathematical algorithms.

That’s ok. You just need a high-level understanding of the basics.

There’s no doubt that the location and frequency of keywords is still critical. Search engines work by keying in on the word patterns people are looking for and returning relevant content. But that’s not all there is to it.

As my new design agency site is nearing completion, i’ve been starting to think about my SEO Strategy. As anyone knows who has ever created a brand new website, trying to get your name out there initially can be quite difficult and somewhat of a minefield in trying to get exposure. I therefore thought it would be a good excercise if I document my approach to this on this blog and show what processes I went through.

Here is the final installment of my 5 day guide to setting up your AdWords campaign. Log in to your Google AdWords account and check your CPC. You will need to continue to adjust your keywords as necessary. Check and select a winning ad from your split test. start another ad with even fewer changes [...]

Conversion Strategies Log in to your Google AdWords and check all your keywords for changes in your ad position. you should be ranking between three and six for all ofyour keywords. if you’re not, change your CPC. Look for low clickthrough rates on any keywords. pause these keywords for now and focus your energy on [...]

Implement a second strategy Log in to your Google AdWords account and check your results. Make a note of all the keywords that have performed well and those have have not. Look for high clickthrough ratio first. Check your average ranking for each of your keywords. if it’s higher than three, you can lower your [...]

Day 2 Create Your AdWords Account Check your keywords in turnover in Google. If any of them are high in turnover, remove them from your list. Go to http://adwords.google.com/ select and click on the sign up button. Enter your personal information. Don’t sign up for the Starter Edition – choose the Standard Edition Create your [...]

For the next five days I will be posting how to set up an Adwords campaign. You can of course set up an AdWords account in about 10 minutes… but the point of this guide is to ensure you have the very best chance of success before you do that.